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REVIEW: Blue Nile vs. James Allen

When it comes to purchasing a diamond online, Blue Nile and James Allen stand at the forefront. We did a head-to-head comparison of these two online diamond retailers and picked our favorite online diamond retailer

Advanced Diamond Buying Guide

Check out our advanced diamond buying guide with illustrations and tips on how weed through the hundreds of online diamonds to select a handful of quality high performing and visually stunning diamonds


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loose diamond for valentines

Smart Diamond Buying Tips from The Diamond Advisor

Diamonds, Diamonds, Diamonds… our obsession.  Whether you’re shopping for a cushion cut diamond engagement ring or hoping to be proposed to by the love of your life on one knee, the white flash and brilliance of a diamond has captivated us for ages and is the perfect symbol for eternal love.

The Diamond Advisor is your guide to showing that love! Do it by getting educated with information and advice on diamonds, the diamond shopping process, and how to buy diamond engagement rings.  The result will be the most scintillating and eye-popping diamond jewelry for your well saved money.

Want Advice?

Have a diamond in mind and just need a second opinion? No problem.

Leave a comment or contact us using the link below. We'll get back to you within 48 hours.

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Holloway Cut Advisor

Buying a loose stone online and can't decide between two similar diamonds? The Holloway Cut Adviser can help you choose by estimating a diamond's appeal based on its potential Light Return, Fire, Scintillation and Spread.