Helping decide between buying online and saving cash, or buying in-store for the full customer experience
When it comes to shopping and purchasing a diamond or jewelery, the biggest dilemma is always whether to purchase online or in-store. In the world of gems, shopping is broken down into the following channels:
| Online Retailers | Brand Stores | Wholesalers | ||
|---|---|---|---|---|
| An online retailer offering loose diamonds and settings shipped to your home. | Large brick-and-mortar stores with sales reps and jewel cases (example: Birks, Tiffany) |
A direct-to-consumer provider who offers diamonds at low wholesale with minimum markup. |
Advantages of Diamonds Online
Shopping online for loose diamonds and jewelery offers a lot of advantages, especially for those who know what they want. The biggest advantage to purchasing diamonds, or anything online for that matter, is price. Because online retailers are able to minimize their overhead, those savings are passed on to you, the consumer. Shopping online also provices the advantage of being able to view large amounts of inventory in a single session. Doing something similar in-store proves very time consuming.
Some benefits of purchasing online:
- Cost savings!
- Wider range of selection
- Simplicity and convience
- Guareentee and insurability
Potential drawbacks to purchasing online:
- Being able to see what you're purchasing
- The "human" experience
|
Find the best online retailers by reading real, human reviews - . With increased access to social media channels like Facebook, Twitter and Amazon, staying connected to one another is easier than ever! Similarly, sharing every details, large or small, of a diamond search is simply a mouse click away. When shopping online, retailer reviews written by shoppers is one of the best ways to get invaluable information as to what to expect regarding a wide range of shopping concerns: product selection, pricing, shipping, confidentiality, and whether a retailer exceeded their expectations and more For retailer reviews, check out our store review of the leading online diamond and diamond jewelery retailers. |
Read Reviews on Top Retailers!
Online Retailers:
The Diamond Advisor is currently working on building an online comparison chart. Check back for an update soon.
James Allen
http://www.jamesallen.com/
Blue Nile
http://www.bluenile.com/
Mondera
http://www.mondera.com/
Ice.com
http://www.ice.com
